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SEO: A Beginner’s Guide To Search Engine OptimizationReading time: 11 minutes

You’ve probably heard something about Digital Marketing, or SEO. Let’s check what it’s all about, and how you can use it to improve sales, shall we?
 

What Exactly Is SEO?

If you are following me on Twitter and have been reading my tweets lately, you would agree that I put things the best way you could possibly understand! That’s why I call this ‘seo for beginners’.

There’s no point making stuff complex anymore! Things are put so that even a lame person would understand. But sometimes I might mask one or two details, cos for now, my Ebooks, which are certainly not free would contain everything you need to know. Just in case you’ve missed out my Tweets, Follow me on Twitter!

Most times, I tweet in a way that even your grandma would understand the Tech and Seo world!

SEO, which is Search Engine Optimization is the magic you have to work on your article, product (if you’re into eCommerce) or business in order to make Google very likely to include your post, product or business as one of the top results whenever someone searches for that keyword.
 
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
 
I know you haven’t met so many Nigerian SEO gurus. Everyone knows neilpatel, Harsh Agarwal and a host others. I’ve learnt SEO pretty fast and I bet I could boost your online sales to achieve over 29% more sales!
Seo Search Engine Optimization

SEO is the way you reach more people in Online marketing!

 
Back to the topic.
 
What else could I say about SEO?
 
Don’t worry. Today, I’m going to answer the big question what is SEO? Also, we’re going to highlight some of the most important best practices and pieces of SEO advice to help you get started today. Guess what? Some points here are culled from my ‘still-cooking’ SEO HandBook For Beginners. Welcome to the Beginner’s Guide to Search Engine Optimization once again!
If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all. The First page is what really matters!
Nowadays, Search Engine Optimization is an essential marketing strategy and a growing industry.
 

What Do I Have To Say To A SEO Beginner?

If you want to learn SEO, you should remember that it requires a lot of creative, technical and analytical work. There are many techniques with different goals, however, the main point will remain the same – to be among the highest results in organic searches.

Why Is Everyone Always Talking About Google?

Google is the key player in the search results that your business or website would want to show up in, and the best practices outlined in this guide will help position your site and its content to rank in other search engines, as well.

I bet you use Google the most when looking up something online. True or False?

Now you see why you must allow Google love your content enough to place it in Page 1 of search results, right?

seo for beginners

Regardless of what search engine you use, search results are constantly changing. SEO Algorithms change every now and then. I didn’t start this article to scare you but to make you be like me, love SEO. So, let us look at what you, as a beginner needs to learn, shall we?

Google particularly has updated lots of things surrounding how they rank websites by way of lots of different animal names recently (humming bird seo algorithm, panda update etc), and a lot of the easiest and cheapest ways to get your pages to rank in search results have become extremely risky in recent years. Can we identify these algorithms? Yes and no. There are over 200 factors affecting whether or not your content would make it to the first page! I know you’re familiar with the most common ones like Backlinks, Sitemap, Page Speed etc. But that is not all? Want to know all the factors? Okay. Just get my SEO Ebook!

So what works? What are the best SEO practices?

Remember that this is for beginners, although if you know a bit or much, you would agree that it is quite a refreshing moment isn’t it?

What is SEO not?

There are a lot of false facts about SEO out there so I always like to also touch a bit on what SEO is NOT.

  • SEO is not paying for traffic. This type of strategy is considered “black hat” today and it is highly recommended to not follow it in any way.
    You might read or hear about “paid traffic”, as opposed to organic search traffic—but in that situation, paid traffic refers to traffic that has been attracted through non-organic methods—such as PPC (Pay-per-Click) advertising, for example.
  • SEO is not a scam. It’s is not shady or against Google’s terms of service. SEO is completely acceptable and normal if done in a right way. Lots of companies rely and depend on it. SEO works. I could make it work for your Business!
  • SEO is not that fast. A lot of people jump into this the wrong way—they expect to see SEO results right away and that’s usually not the case. This is, just like coding, what you need to learn and get skilled in.
  • SEO is not just for Google anymore. There’s a number of different platforms that you should be doing Search Engine Optimization on, depending on your business.
  • And, most importantly, SEO is not that hard. Actually, my favorite aspect of Search Engine Optimization is that once you understand it, it’s really not that difficult. In fact, this article is about convincing you that even a dummy could be great at SEO!

I bet you would love my unbeatable list of the 25 Best Online Schools to Learn Stuff!

Important Points To Note About SEO:

  • Google is looking for pages that contain high-quality, relevant information about the searcher’s query.
  • They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.
  • They determine “quality” by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.

Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as:

  • How people engage with your site (Do they find the information they need and stay on your site, or bounce back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?)
  • Your site’s loading speed and “mobile friendliness”
  • How much unique (Original and not-copied) content you have (versus very “thin” low-value content or duplicate content)

There are hundreds of ranking factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process.

google ranking factors seo

The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. We’ll walk through proven, repeatable best practices for optimizing websites for search that can help you drive targeted traffic through search without having to reverse-engineer the core competency of one of the world’s most valuable companies.

Can I Do Some SEO Tricks And End Up With Amazing Results?

I won’t lie. There are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.

Black Hat SEO vs White Hat SEO

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

You might make a few grand this way, but you’ll continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.

White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.

In other words, Black hat SEO can get you to the top of SERP in a short time, however, search engines will most probably penalize and ban the website sooner or later.

 

What About Grey Hat SEO?

Having understood the fact that White hat SEO is a set of ethical techniques sticking to the guidelines and rules. The basic parts of white hat SEO are:

  • quality and relevant content
  • link building

White hat SEO is a long-term strategy oriented to customer experience. Being a good guy in the world of SEO should be the proper direction.

There’s also a term called the Grey hat SEO, a practice when you may risk less when compared to the Black hat techniques. Grey hat techniques aren’t clearly defined by Google so you can gain thousands of website users while not being penalized or lost all your rankings a day after. But I bet you would prefer to go the normal way, which would keep you SEO safe and not get you penalized, eh? Lists of violating practices can be found in Google’s Webmaster Guidelines or Bing’s Webmaster Guidelines.

There are two broad categories of SEO, let’s look at them quickly

SEO Categories: On-Page SEO and Off-Page SEO

ON- PAGE SEO

On-page SEO includes quite a long checklist of tasks to do. A few years ago, it was mostly about meta tags, over-optimized content and headlines. There are three divisions of on-page SEO worthy of note: Content, Keyword Reasearch And Quality.

CONTENT

You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today. When you Google “quick and easy homemade fruitjuice,” Google will put all its energy into delivering to you what Google believes is the best recipe for homemade fruitjuice (that takes little time and uses few ingredients) on the entire web.

In case you weren’t aware before now, it’s the search engine’s job to show users relevant content based on what they’re searching for, and it’s our job as SEOs to understand what those users are looking for and create awesome, relevant content for them.

KEYWORD RESEARCH

This means identifying the terms people are searching for (also known as “keywords”) that you want your website to rank for in search engines like Google.

Sounds simple enough, right? I want my widget company to show up when people look for “widgets,” and maybe when they type in things like “buy widgets.” Onto step three! But it’s not that easy or straight-forwward!

Never Ever forget about your keywords! This doesn’t mean that every time you create a great resource you need to cram in a keyword that doesn’t fit: it means that you can use keyword research as a means for discovering pain points (if people are turning to search engines to look for things, they want content that provides a great answer to their question!

QUALITY

  • Stand out from the crowd, be original
  • Conduct your own research and use unique data
  • It’s not about length, it’s about quality and added value for readers
  • Be consistent to create a strong personal brand
  • Cooperate with companies and influencers

In short, to achieve a great On-Page SEO, these are things you should really take into consideration, courtesy Moz:

perfectly seo optimized page

OFF- PAGE SEO

This talks about many activities to improve the domain authority, mostly by getting high-quality backlinks; and Improving meta tags, content, images and URL optimization, etc. In general, I want to go out into the universe and get a ton links from other websites and point them back to my site. It’s an authority signal that tells Google and other search engines that I’m popular.

I could go on andon, but that is all a beginner needs to know, to get started with SEO in 2019. Expect more articles on SEO soon. Do you need your Website/ Online Store to have great SEO? Send me a mail and lets get started!

 

 
 

 

AboutTomiwa Akanbi
Tomiwa is a tech-inclined Engineer and professional phone and PC fixer that is fascinated about Digital Marketing, blogging, phones and other technologies! Enjoy my blog!
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